Director Revenue and Sales Strategies
p. (585)272-2350 ext 227
Cheryl joined Essex in 2018. She is responsible for working alongside each hotel team and the brands’ revenue management departments to optimize rates, manage room inventory and strategize business mix to drive revenues and improve market share. Prior to joining Essex, Cheryl spent 14 years as the Revenue Manager for the Strathallan DoubleTree by Hilton in Rochester. Before that she served as the Corporate Director Revenue Management for E.J. DelMonte hotels, was an Area Director of Reservation Sales for Marriott World Wide Reservation Center, and was a Portfolio Revenue Manager for IHG Hotels. She has a degree in Hotel Management from SUNY Delhi and also attended the University of South Carolina for Hospitality.